ADIDAS Y-3 QASA WEEKENDER
This was a rather fast project that went from the sketch into sending a mock up. request to the factories. The design of the Qasa Weekender should visually fit into the Qasa family, therefore I worked with the design markers that make Qasa products so Iconic, the wide rubber bands, the neoprene and the leather logo badge, to design the weekender bag.
Year: 2018
Creative Direction: Geoffroy Meyer
Marketing: Mirko Orsini
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References from Qasa Range: Backpack and Footwear from previous seasons
images: snkr.eu, endclothing.com
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The initial sketch and finished bag: